As an Apple fan, the chances are WWDC and the company’s keynotes are amongst the highlights of your calendar, you’re first in line for the new iPhone, and unboxing a new iPad is as exciting as Christmas Day. If you’re looking to further venture into the world of Apple, consider adding these books to your reading list…
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
Offering a broader look at the rise of technology giants such as Apple and Facebook, Scott Galloway asks how our lives became infiltrated by technology, hones in on their race to become the first trillion-dollar business (spoiler alert: Apple won!) and offers tips on how you can apply the lessons of their growth to your own life.
Jony Ive: The Genius Behind Apple’s Greatest Products
Jony Ive became one of Apple’s most important characters, and until his recent departure, helped shape some of the company’s most iconic products. Discovered by Steve Jobs back in the 90s, Ive quickly became a “spiritual partner” for Apple, and his collaboration with Jobs lead to the creation of the iPad, iPhone, iPod, and iMac. In this book, we enjoy a behind-the-scenes look at the creative genius and once-in-a-generation designer.
Aptly titled Steve Jobs, Walter Isaacson offers us an encyclopaedic record of Jobs’s life up until his final days, covering his eccentricities and incredible achievements, helping Apple to become one of the world’s biggest and most iconic companies. It’s a must-read for anyone who wants to learn more about Jobs, his life outside of the company, and his vision for the future of Apple, which has at time been at odds with his successor’s ideas.
Insanely Simple: The Obsession That Drives Apple’s Success
Apple’s obsession with simplicity helped it stand out from other technology companies, developing an iconic brand persona that cannot be imitated – despite attempts from rivals. Ken Segall, who helped Apple recover in the 1990s to become one of the world’s most valuable companies and even named the iMac, offers an inside look at the company, allowing you to become a fly on the wall inside a conference room with Steve Jobs.
Tim Cook: The Genius Who Took Apple to the Next Level
Released in 2019, this Leander Kahney-penned book covers Tim Cook’s impossible task: following in the footsteps of one of history’s greatest business visionaries, Steve Jobs. Kahney tells the story of how one man succeeded, against all odds, and helped make Apple what it is today. A must-read for any entrepreneur.
Do you have any of these on your bookshelf? Let us know and check back soon for more news.