Nowadays, Apple doesn’t need to spend big bucks to promote its new iPhone: we hear about it on the news. However, the Cupertino company continues to innovate and regularly drops stunning ad campaigns and commercials that inspire us to live our best lives. Below, we’ve rounded up five campaigns that reshaped the way we thought about the company.
Perhaps the most well-remembered marketing campaign in Apple’s history is Silhouettes, which saw people letting loose to their favorite songs on their iPod. It was soundtracked by U2 and the Black-Eyed Peas, in what arguably helped Apple command the attention of consumers around the world and set the company’s trajectory for the future, becoming the world’s biggest technology brand. Silhouettes put Apple on the map in more ways than one.
Another campaign we had to mention was the 1984 commercial, first screened at the Super Bowl, which introduced the Mac. Here’s an interesting tidbit: the company hated the ad so much that they asked if they could sell off the ad spots they’d paid for, but the ad went ahead and today goes down as one of the company’s most innovative and forward-thinking pieces. The campaign is so iconic that Fornite parodied it during a recent spat with the App Store.
Romeo and Juliet
One of the more recent campaigns on the list is Romeo and Juliet, which showed off the video features of the iPhone 7 Plus. It was the first in a series of more heartfelt and emotional campaigns from Apple, aired over the festive period, and after first airing in 2016, it set the standard for sentimental technology ads in the years that would follow.
The Rock x Siri Dominate the Day
Apple took a totally different approach with its Dwayne ‘The Rock’ Johnson partnership to promote the HomePod, which has since been discontinued. In the ad, we see The Rock depending on Siri to power through the day, and it added some much-needed humor to what would otherwise be a straightforward ad campaign. Shame it didn’t result in sales!
I’m a Mac
How could we put together a list of the top five Apple ad campaigns without mentioning the I’m a Mac series, which ran for several years? Steve Jobs commissioned the project back in 2005, working with ad agency TBWA\Chiat\Day, and the rest is history. More recently, the I’m a Mac actor has been featured in an Intel campaign; more proof of the iconic formula.
Which of these is your favorite? Let us know and check back soon for more.