Apple has been hosting its annual iTunes Festival since 2007, pairing music veterans with emerging artists for 30 nights in London. The company announced today that 21 more acts have been added to this year’s iTunes Festival lineup. Among those added are Lenny Kravitz and The Script who will be playing alongside the likes of Pharrell Williams, David Guetta, and Maroon 5 starting in September. Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, said of the upcoming iTunes Festival:
“The iTunes Festival in London is back with another stunning line-up of world class performers and tremendous new acts…These live shows capture the heart and soul of iTunes and we love bringing them to our customers in the Roundhouse, as well as to the millions of people watching all over the world for free.”
In past years the iTunes Festival has hosted beloved and well-known music artists such as Adele, Elton Joh, and the late Amy Winehouse, all at The Roundhouse in historic Camden. The last Festival featured Justin Timberlake, Jessie J., and Thirty Seconds to Mars.
This past March, the iTunes Festival was full of firsts: the show made its way out from London to the United States for a spectacular five-day showcase in Austin, Texas, at South by Southwest (SXSW). Featured at the Moody Theater were Coldplay, Keith Urban, Pitbull, Kendrick Lamar, and Willie Nelson. The Moody Theater also hosted an incredible show with Soundgarden playing its entire 1994 album Superunknown for the first time ever.
As always, free tickets are available on iTunes through a lottery system and through local radio stations. The shows can also be viewed for a limited time via iOS app, iTunes Desktop application, and Apple TV.