Amazon, CBS Agree on Exclusivity for ‘Extant’

Halle-Berry-Extant-CBS
Amazon will have exclusive ad-free streaming rights in the U.S. to a CBS thriller this summer starring Halle Berry.

Episodes will be available for free on CBS.com and CBS’ app with ads the day after they air on CBS. Members of Amazon’s $79-a-year Prime service will be able to watch “Extant” ad-free four days after broadcast. Non-Prime members can buy episodes, but only through Amazon.

The deal represents Amazon.com Inc.’s latest effort to bring more exclusive content to Prime as it battles rivals Netflix Inc. and Hulu Plus. It also blocks Apple Inc.’s iTunes for sales of episodes.

The arrangement mirrors that involving “Under the Dome,” a surprise hit for CBS last summer. Both shows are produced by Steven Spielberg’s Amblin Television.

Financial terms for the deal were not disclosed.

Associated Press/AP Online

 

Ivan Castilho
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Ivan Castilho is an entrepreneur and long-time Apple user since 2007, with a background in management and marketing. He holds a degree in Management and Marketing and multiple MBAs in Digital Marketing and Strategic Management. With a natural passion for music, art, graphic design, and interface design, Ivan combines business expertise with a creative mindset. Passionate about technology and innovation, he enjoys writing about disruptive trends and consumer tech, particularly within the Apple ecosystem.