Within a year of its introduction later this month, the 4-inch iPhone 5SE will sell in 50 million units, Piper Jaffray analyst Gene Munster has predicted. This means that the handset should ultimately be responsible for 12% of Apple’s overall revenue during that period.
These figures shared by Munster have been cited by USA TODAY. Munster admits that though the 12% figure is “small, in terms of the iPhone, it’s still a meaningful part of their business.” The new device could trail Apple’s current flagship phones, the iPhone 6S and iPhone 6S, in sales figures, but still especially entice consumers who might have otherwise considered the 4.7-inch iPhone 6S.
RBC Capital Markets analyst Amit Daryanani has observed: “There’s a part of Apple’s user base that prefers the 4-inch model,” adding: “They have refused to move up to the iPhone 6 or 6S, and Apple wants to satisfy them.”
Nonetheless, there should be few big surprises at Apple’s upcoming spring event now penciled in for March 21. Daryanani points out that an event with this timing “isn’t where you get bigger surprises that would move the revenue model.”