Android overtaking iOS in brand loyalty

Android devices are gaining on Apple products and the Android operating system has topped iOS for satisfaction and brand loyalty, a U.S. research firm says.

Media brand researcher Brand Keys said Samsung and Amazon are beginning to overhaul Apple for brand loyalty in the smartphone and tablet markets, the website TabTimes reported Friday.

“It is an enormous switch-over,” Brand Keys President Robert Passikoff told Mobile Marketer.

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