Apple generated an eye-watering $32.8 billion in revenue from its App Store in the first half of 2020, a figure almost double that of the Google Play Store, which recorded $17.3 billion.
According to data from Sensor Tower, Apple’s $32.8 billion is made up of in-app purchases, premium apps and games, and subscriptions within the store. They do not include Apple’s services, like Apple Music or Apple Arcade, as these are recorded as separate transactions.
It’s important to note that these figures are estimations from Sensor Tower, which uses data from app analytics and its own algorithms to determine predicted revenues.
Apple does not disclose figures for individual trading periods, though updates investors during its regular earnings calls to offer some specifics on how much each Apple division has generated.
Across both iOS and Android, consumers spent more than $50 billion on apps and services in the first six months of 2020, a time when many of us were at home due to the coronavirus lockdown.
Experts say that the lockdown encouraged consumers to spend more time on their devices and thus invest more in apps, games, and software for working from home.
Apple’s first two-quarter revenues were 23.4% higher than the $40.6 billion estimated for Q1 and Q2 2019. Spending on gaming has also grown 21.2% over last year, with the App Store generating 22.7% of that growth, hitting a milestone of $22.2 billion in the sales period.
In terms of popular applications, TikTok came out on top, whilst Tinder and YouTube were the top-performing non-gaming apps, generating the most revenue. PUBG Mobile and Honor of Kings entertained gamers during the lockdown, in first and second place respectively.
Are you pleased to see the App Store on top? Have you been using the App Store more in lockdown? Let us know your thoughts and check back soon for more news and rumors.