Apple announces new Business Essentials service

Apple has announced the launch of a new business suite, which it says is “one complete subscription that seamlessly brings together device management, 24/7 support, and cloud storage.”

Apple Business Essentials is designed to help small businesses manage Apple products – from iPads to iPhones and MacBooks – from anywhere in the world, competing with Google Workspace for the first time and offering a bespoke business experience for entrepreneurs and workers.

“Within Apple Business Essentials, Collections enable IT personnel to configure settings and apps for individual users, groups, or devices,” the company said.

“When employees sign in to their corporate or personally owned device with their work credentials, Collections automatically push settings such as VPN configurations and Wi-Fi passwords. In addition, Collections will install the new Apple Business Essentials app on each employee’s home screen, where they can download corporate apps assigned to them, such as Cisco Webex or Microsoft Word.”

The service has launched in the United States in beta for free for companies with up to 500 employees, and when the service fully launches next year, it will start from $2.99 per user per month. Apple will also allow businesses to add AppleCare+ to an Apple Business Essentials plan next year, offering access to Apple Support by phone as well as device repairs.

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