Apple backtracks on new App Store ads following developer complaints

iPhone 12 Pro with App Store app

Apple has paused running gambling ads on the App Store following widespread backlash.

This week, the company rolled out a new update to the App Store to introduce more ads on app product pages and search engine results pages in an attempt to increase revenues, but developers and consumers have hit back after seeing the App Store overloaded with gambling ads.

Apple has since confirmed that it’s paused the rollout of gambling ads on the platform.

The news comes after a number of high-profile developers, who make utility apps and games, took to Twitter to complain that ads were appearing on their own App Store listings, outside of their control. A number of developers said that it was unfair that their apps were being overloaded with ads from gambling companies and other bad actors and that they could damage the reputation of their own apps and, indeed the wider App Store ecosystem.

For the first time, Apple now allows advertisers to have their app show up in different categories to their own, which is why we’re seeing gambling ads appear on App Store pages for podcasts, utility apps, and games.

Earlier in the year, it was confirmed that Apple was planning to ramp up the number of ads on its platforms to increase its advertising revenues.

Are you disappointed to hear this news? Let us know and check back soon for more.

About the Author

News content on is produced by our editorial team and complements more in-depth editorials which you’ll find as part of our weekly publication. provides a comprehensive daily reading experience, offering a wide view of the consumer technology landscape to ensure you're always in the know. Check back every weekday for more.