Apple broke domestic sales records in the second quarter of 2020, shipping around 15 million iPhones in the United States at the same time the country was on lockdown.
The company managed to shift around 15% more iPhone 11 devices than the iPhone XR, and perhaps most interestingly, it was the iPhone Se that powered Apple’s growth.
In the US, Apple held a quarterly market share of 47% thanks to the launch of the SE and ongoing promotions. Combined, the company shipped 10% more iPhones in Q2 year-over-year.
During the sales period, vendors sold around 31.9 million smartphones in the United States, which actually represents a decline of around 5%.
As Chinese manufacturing plants began to reopen and parts of the economy picked up, smartphones were readily available and in high demand. The report adds that around 70% of all smartphones sold in the United States in the second quarter of the year were made in China, up from 60% in Q1 of 2020.
Speaking of the data, Vincent Thielke, an analyst at Canalys, said: “As the coronavirus pandemic forced consumers to stay at home, 5G adoption in the U.S. failed to take off.
“Store closures and virus fears limited interaction with demonstration models, tight consumer budgets further constrained spending power, and with scarce 5G network coverage in American suburbia, consumers saw plenty of reasons to buy a 4G device instead
“Despite the lackluster 5G roll-out so far, strong carrier marketing in coming quarters will be instrumental in catalyzing a multi-year transition period from LTE to 5G.”
Speaking of tense relations with China, he added: “The worsening relationship has resulted in extreme instability that has global onlookers eagerly awaiting November’s presidential election. This may guide the U.S.-China trade war into a new phase of détente – or reignite flare-ups.”
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