Apple Buys Start Up that Helps Developers Test Apps

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Apple confirmed it had gone shopping and purchased a California start-up, Burstly, which facilitates testing of applications for developers.

The Los Angeles Times reported Saturday that Apple did not disclose a price for the company.

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The company allows developers access to more potential users for beta tests. Recently, however, it canceled the its TestFlight option for devices that use the Android operating system, the Times said.

Apple is know for making relatively small acquisitions, spending $345 million in one deal in 2013, its biggest purchase of the year for a company that makes semi-conductors.

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With a large pile of cash on its books, however, Apple has gone shopping more often. It spent $525 million on acquisitions in final three months of the year, Apple said in a regulator filing.

UPI

 

Ivan Castilho
About the Author

Ivan Castilho is an entrepreneur and long-time Apple user since 2007, with a background in management and marketing. He holds a degree in Management and Marketing and multiple MBAs in Digital Marketing and Strategic Management. With a natural passion for music, art, graphic design, and interface design, Ivan combines business expertise with a creative mindset. Passionate about technology and innovation, he enjoys writing about disruptive trends and consumer tech, particularly within the Apple ecosystem.