Apple is reportedly considering extending the current one-year free trial it offers to consumers who purchase a new Apple device. According to Bloomberg’s Mark Gurman, an announcement on a free trial extension could be made during September’s product launch keynote.
Apple launched its premium television service last October, priced at $4.99 in the United States. Consumers who purchased a new Mac, iPhone, iPad, Apple TV, or iPod could claim a year-long free trial of the streaming service, in an attempt to win over potential subscribers.
The first of these free trials come to an end in October, and due to the coronavirus pandemic pausing work on future shows, Apple might offer another year free for new customers. Gurman says that users who purchased a new device would get an additional free period.
“The Cupertino, California-based company launched TV+ last year for $4.99 a month, but many customers are still on a free year of service that comes with the purchase of an Apple product,” the Bloomberg report reads.
“The first trial accounts will expire just weeks after the next iPhones are set to debut in October. The company is considering keeping a free access offer to lure new subscribers but with a reduced period of time, the people said.”
Although Apple had hoped to compete against rivals like Disney+ and Netflix with Apple TV+, adoption has been slow, and the company has only managed to release a handful of TV shows when compared to other services’ catalogs. By offering the service for free for an extended period, the company can hook in future subscribers with high-quality content.
Do you think you’d pay for Apple TV+? Would another free year encourage you to become more loyal to the platform? Let us know and check back soon for more news on Apple TV.