As part of their ongoing advertising campaign for the iPad Pro, Apple have released three new videos that highlight real-life complaints from PC users on Twitter. To highlight the benefits of the iPad Pro, each video focuses on different aspects of the device to highlight its versatility. “Real problems….answered” is the campaign’s tagline.
Each video is only 15 seconds in length. The first video’s focus is the iPad’s size and weight, showing a Twitter user who complains that her “laptop weighs five million tons.” It also focuses on the iPad’s ability to run apps such as Excel and PowerPoint.
The second ad’s focus is a user who complains about needing to get out of her dorm room, and the iPad Pro answers the question with “Real problems…answered. Your computer could be your notebooks, textbooks and more, if your computer was an iPad Pro.”
In the third ad, a dead laptop battery during a flight is the problem, here highlighting the iPad Pro’s all day battery life. Apple first began this lighthearted ad campaign last month that poke fun at PC users much like the “I’m a Mac and I’m a PC” ads in the past. Apple CEO Tim Cook has long pushed the idea that an iPad Pro can easily replace a Window’s PC, stating “I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one? Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.”