Apple could call new rugged Apple Watch a ‘Pro’

Apple Watch

Apple could call its new rugged smartwatch the Apple Watch Pro, according to Bloomberg‘s Mark Gurman.

It’s thought that Apple will discontinue the Edition version of its smartwatch and instead launch a new extreme sports version, designed to compete against high-end smartwatches such as Garmin devices.

The new rugged Apple Watch will feature a number of new features, including a slightly larger screen, a shatter-resistant display, a better battery life, enhanced tracking for hiking and swimming, and a more rugged case made from a premium metal. The new device is designed to appeal to sportspeople, but offering a device with better metal and improved battery life means that the new Pro moniker could make it more attractive to virtually every user.

“That selling point is similar to the pitch for the current iPhone 13 Pro over the regular iPhone 13,” Gurman said.

As part of the launch of the new model, it’s thought Apple will discontinue the Edition range of Apple Watches. The model could be sold for closer to $900 thanks to its larger display and high-end materials, but we’re still several months away from the launch and things could change as Apple tests and conducts market research on the wearable.

In other Apple Watch news, Gurman has suggested that Apple is still working on a new ultra low-power mode for the Apple Watch, set for release alongside watchOS 9 this September.

Are you looking forward to getting your hands on a new Apple Watch? Let us know and check back soon for the latest.

About the Author

News content on is produced by our editorial team and complements more in-depth editorials which you’ll find as part of our weekly publication. provides a comprehensive daily reading experience, offering a wide view of the consumer technology landscape to ensure you're always in the know. Check back every weekday for more.

Editorial Team | Masthead – AppleMagazine Digital Publication