Apple Debuts 2 New ‘Shot on iPhone’ Ads with Focus on Nature

If you’re enthusiastic about the great outdoors, then you’ll delight in two new screen ads which Apple has today posted to YouTube as part of its long-running ‘Shot on iPhone’ campaign.

Each ad lasts just 15 seconds, but gives a good insight into the capabilities of the iPhone as a camera. One of the ads features close-up footage of a squirrel eating a nut; credited to Linda H., the video is yours to check out below.

The other ad includes even more close-up footage of an ant carrying a leaf. This clip is said to have been shot by Tim W. – and, below, you can enjoy watching that ant for yourself.

Given expectations that this fall’s 4.7-inch iPhone 7 will come with a larger rear camera lens while the 5.5-inch iPhone 7 Plus will feature a dual-lens camera, Apple looks set to bring noticeable enhancements to iPhone cameras which should justify the continued running of the ‘Shot on iPhone’ campaign.

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