Apple has become increasingly generous under the leadership of Tim Cook. Analysts suggest that the Cupertino company has stepped up its charitable donations considerably since Cook took the helm, and the tech giant has been front and center to help during recent natural disasters. You may recall that Apple set up a quick and easy donation platform through its iTunes application to help with Hurricane Sandy relief, and the group has claimed that they have received “millions” from Apple employees and customers. But their generosity hasn’t stopped there.
According to an email from an Apple employee (sent to 9 to 5 Mac), Apple is sending an additional USD 2.5 million to the Red Cross to help relief efforts on the East Coast. This hefty amount will be added to the donations that Apple has already collected through its recent iTunes campaign. The intercepted email reads as follows:
Team:
For the past week, our thoughts have been with those affected by Hurricane Sandy and its aftermath. And Apple employees and customers the world over have raised millions of dollars toward the relief effort so far. But we can always do more.
That’s why, on behalf of all our employees, Apple is making a donation of $2.5 million to the American Red Cross to benefit Hurricane Sandy relief. We hope this contribution will help families, businesses, and communities recover and rebuild.
Tim Cook
November 8, 2012
We do not yet have a solid number on how much Apple has raised for the efforts, but you can expect it to be an incredibly helpful amount that lands in the “millions of dollars” range. This is not the first time the company has been so outwardly generous either. They also sent a mass amount of donations to the Red Cross to help during the devastating Tsunami in Japan and the terrible Earthquake in Haiti. This latest donation is just one more example of how Apple is slowly transforming into a very charitable organization.