Apple has doubled the cost of RAM on its MacBook Pro, as first reported by MacRumors.
The company has added an additional $100 to the base-level upgrade, with 16GB of RAM now costing an additional $200 in the United States. The change also applies to international markets, with upgrades jumping from €125 to €250 in Europe and £100 to £200 in the UK.
This isn’t the first time that Apple has quietly changed the price of optional upgrades on its devices, and the pricing reflects the supply and demand of components at the current time.
Apple changed the pricing of its Mac SSD in the summer of 2019, adding new storage options to give consumers choice, lowering the overall cost of hardware for professionals.
The latest increases, however, could be because the company is suffering from a shortage in RAM due to the current coronavirus pandemic, which has significantly affected the production of technology products that are predominantly made in China and other Asian territories.
Last month, Apple overhauled its MacBook Pro range, adding a new Magic Keyboard design to its 13-inch model and performance enhancements.
Previously, a new 16-inch model was introduced with a smaller bezel size to increase screen real estate, alongside the keyboard.
What’s particularly interesting to note is that the rest of the company’s Mac range has not changed; pricing for RAM updates on the MacBook Air, iMac, and iMac Pro remains the same – but as Apple uses different suppliers for RAM modules, this could explain the price jump.
Are you disappointed to see RAM double in price? Will you be holding off until the price drops? Let us know what you think on social media and check back soon for more news.
