Apple has reportedly doubled its market share in India in the last quarter alone.
According to data from Counterpoint and CyberMedia, Apple has doubled its market share in the territory thanks to an increase in iPhone sales.
It represents Apple’s market share jumping from 2% to 4%, with the Cupertino company shipping more than 3.2 million iPhones in the country across 2020, with the most popular models including the iPhone XR and new affordable iPhone SE, but the iPhone 11 and iPhone 12 also proved to be popular choices.
The news follows Apple’s decision to launch an online store in India in September, which allowed consumers to enjoy a better shopping experience and take advantage of financing options from Apple direct.
The company had previously struggled to sell its handsets in the country due to pricing, but alongside the affordable iPhone SE and in targeting a more affluent consumer base, Apple has managed to score a wave of new customers in India.
Apple is due to make an earnings call on Wednesday 27 January, where the company will reveal more information about its success in the previous quarter. Keep it AppleMagazine for the latest news on everything iPhone, Apple in India, and more, right here, every day.
