The relentless drive for perfection that Steve Jobs instilled in Apple hasn’t gone anywhere, as was especially clear in various interviews with Apple executives for a CBS TV special aired on Sunday.
Jobs’ successor as Apple CEO, Tim Cook, remarked to interviewer Charlie Rose for the 60 Minutes program that he’d never met anyone like the company’s iconic co-founder. He added of Jobs’ legacy to Apple: “It’s a bar of excellence that merely good isn’t good enough. It has to be great” – or what he said Jobs would call “Insanely great”.
In a separate interview, Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller, said that different Apple devices compete with each other “almost by design”, with the aim that the iPhone should rival the iPad, the iPad should compete with a notebook, and a notebook should challenge a desktop.
The complete set of interviews, plus some online-exclusive segments, can be watched on the CBS News website.
