The research firm IDC has revealed that 2016’s second quarter saw Apple grow its lead in the worldwide tablet market, the company’s share reaching 25.8% thanks largely to a slump from biggest rival Samsung.
Apple shifted 10 million iPads during the quarter, IDC revealed. That compares to the six million tablets sold by Samsung, the share of which fell to 15.6%. In the second quarter of 2015, the South Korean company sold 8 million tablets and took an 18.2% market share, while Apple’s slice was 24.9%.
In a press release, Jitesh Ubrani, senior research analyst with IDC’s Worldwide Quarterly Mobile Device Trackers, remarked that consumers and enterprises are seeking “more productive form factors and operating systems – it’s the reason we’re seeing continued growth in detachables”. However, the slate form factor was still found to account for over three quarters of tablets sold during the just-gone quarter.
