Apple has secured the exclusive broadcast rights for Formula 1 in the United States, beginning with the 2026 season. The landmark deal, announced jointly with Formula One Management, establishes Apple as the sport’s sole streaming and broadcast partner across all platforms in the country.
Under the multi-year agreement, Apple TV will host every Grand Prix live, including practice sessions, qualifying, and race coverage, with additional behind-the-scenes and documentary content integrated through its streaming platform. The deal also includes exclusive access to the Formula 2 and Formula 3 feeder series, expanding Apple’s reach into global motorsport.
Industry analysts say the partnership marks a defining shift for Apple’s entertainment strategy, transforming Apple TV into a comprehensive destination for live sports coverage. Formula 1, in turn, gains a partner with global reach, advanced distribution infrastructure, and a track record of delivering premium digital experiences.
Integration Across Devices and Services
The collaboration will allow Apple to unify its hardware and software ecosystems around live sports broadcasting. Races will stream in 4K with real-time data overlays accessible on iPhone, iPad, Mac, and Vision Pro, offering fans interactive telemetry and driver analytics synced with Apple’s spatial display environments.
Apple’s technology integration extends to Apple Watch and Apple Music, with race-day playlists, time-tracking features, and access to live commentary via Siri. Vision Pro users will gain the ability to view multi-angle feeds and holographic race visualizations directly from the paddock and cockpit cameras.
The deal follows Apple’s growing investment in sports media, including Major League Soccer and Friday Night Baseball, and solidifies its role as one of the few technology companies bridging entertainment and live event coverage on a global scale.
Expanding Formula 1’s U.S. Presence
Formula 1’s partnership with Apple arrives during a period of unprecedented popularity in the United States. With three annual Grand Prix events and a rapidly growing fan base, the sport continues to attract new audiences.
The new agreement is expected to elevate F1’s visibility further, combining Apple’s production quality with a curated digital experience that extends far beyond race weekends. Enhanced camera technology, dynamic on-screen data, and original content will deepen fan engagement and broaden the sport’s cultural reach.
Next Week on AppleMagazine
This historic partnership between Apple and Formula 1 will be the focus of next week’s AppleMagazine cover story, featuring in-depth analysis of the negotiations, technology integration, and the broader implications for global sports broadcasting.
Readers can explore how Apple is redefining live coverage and reshaping the streaming landscape — from design studios in Cupertino to racetracks around the world.
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