Apple has launched a festive challenge inviting users around the world to design their own digital Christmas trees. The campaign celebrates creativity during the holiday season, encouraging users to use Apple’s ecosystem of creative tools on iPhone, iPad, and Mac to share their artwork online.
Participants are invited to design trees using any Apple-supported creative app, including Freeform, Procreate, Pixelmator, and Apple’s own drawing and design tools. The company has promoted the challenge through its regional websites and social channels, highlighting examples from artists who have already shared their work.
The initiative aligns with Apple’s broader seasonal approach, using creative projects to engage its community while showcasing the potential of its devices and software ecosystem.
Creative Tools Across the Apple Ecosystem
Apple emphasized that users can participate through any medium or device, whether creating 3D renders in Keynote, hand-drawn trees on iPad using Apple Pencil, or augmented-reality designs developed in Reality Composer. Each submission can be shared online using the campaign’s official hashtags featured on Apple’s promotional materials.
The company described the challenge as an open creative exercise rather than a competition, aimed at highlighting personal expression and digital craftsmanship during the holidays. Previous campaigns, such as “Shot on iPhone” and “Drawn on iPad,” have similarly encouraged user participation through artistic challenges that highlight product capabilities.
A Celebration of Creativity and Community
While Apple has not announced prizes or formal recognition for submissions, selected creations may be featured on the company’s official website and social media channels throughout December. The invitation underscores Apple’s continued effort to position its hardware and software as tools for creative storytelling.
For many users, this marks an opportunity to combine digital design with the holiday spirit — a theme Apple has often embraced through its festive commercials and seasonal campaigns. The company’s most recent holiday ad series also highlighted personal creativity, featuring artwork made with iPad and Mac devices.
How to Participate
Users can submit their designs by sharing them on social media platforms such as Instagram, X (formerly Twitter), and TikTok using the campaign hashtag. Apple encourages participants to tag their country’s official Apple account to increase visibility for local selections.
The challenge is open globally and will run throughout the 2025 holiday season, with user submissions accepted through the end of December.
The digital tree challenge continues Apple’s ongoing strategy of connecting creativity and technology, reinforcing the company’s identity as a platform where artistic innovation thrives across generations of devices and users.
