Apple launches iPhone 12 Studio to offer case and wallet combinations

Apple has launched a new marketing tool, iPhone 12 Studio, designed to help users experiment with different iPhone 12 color, case, wallet, and accessory combinations.

The new micro-site, which is only available on smartphones and tablets, lets users pick and choose from dozens of color and accessory combinations to find the right iPhone 12 model and design for them.

It follows the success of Apple Watch Studio, which launched last year.

Users who engage with the Studio can choose from an iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max in their preferred color, and then select cases, wallets, and accessories, which are virtually put on top of the device to show what each would look like.

Once users have found their ideal combination, they can add their name and download the image to share on social media. On Twitter, thousands of users have shared their own designs using #iPhone12studio, and Apple has paid for a custom hashtag emoj there, too.

Are you going to spend time in the Studio? Let us know and check back soon for more.

About the Author

News content on is produced by our editorial team and complements more in-depth editorials which you’ll find as part of our weekly publication. provides a comprehensive daily reading experience, offering a wide view of the consumer technology landscape to ensure you're always in the know. Check back every weekday for more.