Apple has lifted the lid on its new television subscription service.
As well as announcing a whole host of new features for the Apple TV app and experience, including the news that the service will launch on Amazon’s Firestick and Roku for the first time, the company showed off new TV shows and movies.
Bye Netflix. Hi Apple Tv Plus #AppleEvent
— Brian Mbunde ™ (@Brianmbunde) March 25, 2019
Introducing Apple TV Plus
For the first time, Apple TV will provide users with a unique series of shows and films.
— Hadji Rieta (@hadjirieta) March 25, 2019
“We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have,” said Apple’s Peter Stern during the Keynote.
“Watch everything on demand and ad-free. Download your shows to take with you anywhere. Enjoy the highest quality picture and sound available. No more bouncing around from app to app,” Stern added.
Apple TV Channels
For the first time, users will also be able to subscribe to television stations and premium content creators, having their content delivered directly to the Apple TV app.
New Apple service #4: Apple TV Channels: A subscription bundle where you pay for only the channels you want. Everything ad-free. pic.twitter.com/rygmZ3j03Y
— Marques Brownlee (@MKBHD) March 25, 2019
It’s a direct hit to Amazon, which offers a similar service under its Prime Video strand.
Apple announced Apple TV Channels where you pay only for the content you want, exists all in TV App, on demand and ad-free. Available May. Apple TV app coming to Mac this fall.
— Joel Franco (@OfficialJoelF) March 25, 2019
Stay tuned for more Apple news as and when we get it, and subscribe to the magazine for in-depth news and analysis every week.