Apple “most intimate brand” during COVID-19 pandemic

Apple has been named the most intimate brand during the coronavirus pandemic.

According to MBLM’s Brand Intimacy COVID Study, which looked at top international brands and their emotional connection to consumers during the health emergency, Apple came out on top, the first fruits of the company’s marketing and branding strategies employed in 2020.

Other technology companies like Amazon and Google entered into the top three, whilst Disney, PlayStation, and Walmart also made the top ten. Check out the full top ten list:

First: Apple

Second: Amazon

Third: Google

Fourth: Walmart

Fifth: YouTube

Sixth: Toyota

Seventh: Disney

Eighth: Netflix

Ninth: Chevrolet

Tenth: PlayStation

The annual survey took a different tone this year amidst the COVID-19 pandemic and saw new entries from Google, YouTube, and Toyota. Speaking of this year’s rankings, a representative from MBLM said: “There has also been a shift in focus with more media and entertainment brands in the top 10 and fewer automotive brands, suggesting consumers turned to the enjoyment provided by media and entertainment brands and became less reliant on their cars.”

The survey also found that there has been a 23% increase in the number of brands users connect with. Zoom was the big winner in this regard, whilst Purell and Netflix featured, too.

Are you pleased to see Apple come out on top? Let us know and check back soon for more.

About the Author

Everything Apple, every day. This post was written by an AppleMagazine newsroom writer.