Apple Music hits 40 million paid subscribers

Apple Music

Apple Music has just hit a big milestone this week, as the streaming service has officially reached 40 million paid subscribers across 115 countries, according to Variety. It has been a big week for Apple Music, who have also named Oliver Schusser the new head of Apple Music Worldwide.

Apple reaches its biggest milestone

In March, it was reported that Apple Music had reached 38 million subscribers and just a month later they have gained 2 million more to reach the huge milestone of 40 million.

While Apple has been growing considerably over the last few months, having increased from 27 million subscribers last June, it still has a long way to go to compete on Spotify’s level.

Apple appoints Oliver Schusser head of Apple Music Worldwide

Variety also reports that the streaming service’s Oliver Schusser has been promoted to head of Apple Music Worldwide. Schusser was previously vice president of Apple Music & International Content and was also involved in the App Store, Apple Podcasts, iTunes’ movies, iBooks, TV portals, and more, outside the US.

The promotion was announced by Apple’s SVP of Internet Software and Services Eddy Cue, who originally hired Schusser around 14 years ago, and who had a close relationship with Schusser.

What are your predictions for Apple Music in the next few months?

About the Author

News content on is produced by our editorial team and complements more in-depth editorials which you’ll find as part of our weekly publication. provides a comprehensive daily reading experience, offering a wide view of the consumer technology landscape to ensure you're always in the know. Check back every weekday for more.