Apple Music hits 60 million paying subscribers worldwide

Major milestone for the Cupertino firm

Apple Music has hit another major milestone, now boasting 60 million subscribers.

Speaking at a roundtable meeting in France, Apple’s Services VP Eddy Cue confirmed to Numerama that the company had reached 60 million paying subscribers for the first time.

In January, Apple revealed it had reached the 50 million subscriber milestone, so it appears as though they’ve added another 10 million in just five months – a truly impressive feat.

Cue added that Apple is “continuing to perfect the Apple Music experience across all platforms,” and that we can expect to see new features in iOS 13, such as live lyrics.

Speaking of the news, Cue said: “I really appreciate Music in its current state and its next release proves that the service can always be perfected. And we’ve entered them for the most part.”

Although Apple Music’s subscriber count is still lower than Spotify’s reported 100 million paid user base, it has reportedly overtaken the streaming rival in the United States – with more paying Apple Music subscribers than paying Spotify subscribers. Free users aren’t included.

Cue also touched on the number of paying Apple Music subscribers on Android, although was tight-lipped on what those figures were. “I know the number, but I can not tell you! All I can share is that in the Apple ecosystem, Apple Music is the number one streaming service.”

After discussing Apple Music, Cue also touched on Apple Music coming to macOS in the form of a new dedicated app, as the company looks to break up iTunes.

“I worked so much on iTunes and Apple Music, I’m biased! Of course, I’m fond of iTunes, but I think Apple Music is absolutely better in every way,” Cue said in his interview.

“We have something better now and there is no point in looking back.”

Finally, Cue confirmed that Apple’s Beats 1 streaming radio station had “tens of millions of listeners” – it’s the first time the company has confirmed any numbers relating to the station.

Are you pleased to see Apple Music continue to grow? What new features does Apple need to include to improve its user experience through Apple Music? Let us know on Twitter using @AppleMagazine and check back for more news on Apple Music and Beats 1 every week.

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