Publishers could soon have new ways to monetize their content and fight back against ad blockers – at least if Apple News has anything to do with it.
Apple News, which is included in iOS 11 with every iPhone and iPad, has millions of monthly readers in the United States, the United Kingdom and Australia, but many publishers have been reluctant to joining the platform because of limited revenue potential, and the hassles of formatting advertisements when publishing on the Apple News platform.
According to Ad Age, however, all of that could be about to change. The company reports that Apple could be about to allow publishers to use the same ad technology that they use on their websites, meaning that Google’s DoubleClick for Publishers and Yahoo’s Media.net could soon be making their way to Apple News.
Apple could also enter the micropayments market, allowing users to access content for “a cent at a time,” offering a new way to consume quality content and give back to publishers.
Speaking to Ad Age, an unnamed source said: “The bigger thing is they’ve now seen the light. Apple is acknowledging it can’t force its ad technology into the marketplace and it makes more sense to allow standard ad serving.”
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Apple News is currently only available for customers in the United Kingdom, the United States and Australia, but a worldwide rollout is expected as iOS 11 draws closer.