Apple now allowing users to pre-order apps

Apple has announced it will be bringing a new feature to its App Store, giving users the ability to pre-order unreleased apps.

The pre-order feature was first announced on Apple’s iTunes Connect support site and discovered yesterday by MacStories.

“Now you can make your new apps available for pre-order on all Apple platforms,” Apple said in its release.

“Customers can see your product page and order your app before it’s released for download. Once your app is released, customers will be notified and your app will automatically download to their device. For paid apps, customers will be charged before download.”

Developers who want to list an app for pre-order should visit the Pricing and Availability section of iTunes Connect, clicking the “make available for pre-order” option when submitting their app for review.

Apps made available for pre-order should have a release date at least two days in the future but no more than 90 days in the future. Pre-orders can be activated for free and paid apps, with two apps, Gorogoa ($4.99) and Inside (Free), already on pre-order.

What are your thoughts on the App Store’s new pre-order feature? Let us know your thoughts on @AppleMagazine.

About the Author

Jack is a Creative Manager at Precise English, a copywriting and marketing agency in the United Kingdom. Jack loves entertainment, and runs the celebrity news website CelebMix in his spare time.