Apple Pay is capturing far more interest than rival tap-to-pay services Android Pay, Samsung Pay and PayPal among merchants, a study by investment firm Piper Jaffray has revealed.
A poll of value added resellers reported by AppleInsider found that, of those merchants interested in contactless payment solutions, 67% said that they would like to support Apple Pay. Android Pay was left in a distant second place, followed by PayPal with 8% interest and Samsung Pay with 7%.
In a note to investors, analyst Gene Munster wrote: “We believe it is telling that PayPal, who has been the leader in digital payments, so significantly under-indexed Apple Pay and Android Pay”. He further opined that “Apple Pay’s significance is an engagement tool, which longer term is a must-have for any successful phone as cash slowly goes away”.
Apple Pay is an option for payment at contactless terminals with the iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus and Apple Watch in the US, UK, China, Canada and Australia.