A growing number of online retailers have added Apple Pay as a payment option within their apps – and this has resulted in significant benefits springing from smoother checkout experiences.
While contactless terminals are necessary for bricks and mortar stores to offer the more familiar form of Apple Pay, where iPhones and Apple Watches serve as physical substitutes for payment cards, adding Apple Pay to an app requires only developers to insert a little extra code.
This, Quartz writer Ian Kar implies in a new report, is a plausible reason why Apple Pay has been rapidly adopted for mobile apps – a trend commented upon by Piper Jaffray analyst Gene Munster in a recent investor note.
Staples has reported that Apple Pay has decreased checkout times by 35 seconds compared to when standard payment methods like credit or debit cards are used. Meanwhile, men’s fashion merchant JackThreads claims that customers using Apple Pay are 92% likelier to complete a transaction than customers who don’t.
The hassle-free experience of using Apple Pay should largely explain interior design retailer Domino Go’s report of a 436% rise in average daily revenue since adding the option to its app.
Also helpful for various online retailers is that in-app Apple Pay is actually available on more devices than its NFC variant – so, not only the iPhone 6S, iPhone 6S Plus, iPhone 6 and iPhone 6 Plus, but also the iPad Pro, iPad Air 2, iPad Mini 4 and iPad Mini 3.
