Apple reportedly not planning to host a March Special Event

Apple is not planning to host an event in March, according to Bloomberg’s Mark Gurman.

Previous leakers had suggested that the company would host an event on March 16, where it could show off new hardware, but these rumors have now been squashed by Gurman.

We first heard from Economic Daily News that Apple was readying the announcement of an event on March 16, and other channels corroborated the date. However, the outlet has a mixed track record and it’s clear that, on this occasion, the news was without substance.

It’s now believed that the March 16 date was a guess based on Apple’s previous events, as the company traditionally hosts an event in March to announce new iPads and Macs.


Apple is readying the release of a range of new products for the first half of 2021, including the release of the long-awaited AirTags product, alongside AirPods 3, a new version of AirPods Pro, new iPad Pro models with enhanced specs, a new iPad mini, a refreshed iPad, and a range of updated Mac models, following the release of the first M1 Macs late last year.

Although Apple does host events traditionally in March, the COVID-19 pandemic paused the company’s 2020 event, and it’s likely Apple will announce products via press release instead.

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