Apple Reveals It Is Collecting Imagery for Street View Rival

Apple Reveals It Is Collecting Imagery for Street View Rival

Apple seemed to have Spotify in its sights when it announced its music streaming service Apple Music this week, and now it emerges that it remains in hot pursuit of Google, too. Judging from a new page on its website, Apple is driving vehicles in various places around the globe to collect imagery for a new Apple Maps service similar to Google’s Street View.

Though the page is actually quite sketchy concerning how exactly the data the company is collecting will enhance Apple Maps, it is easy to read between the lines to discern that a rival to Street View is in the pipeline. For example, the page specifies that Apple will “blur faces and license plates on collected images prior to publication”, just as Google has done with Street View.

The page even includes details of where these vehicles will be operating in late June. The specified US locations – for those of you who fancy a cheeky photobomb – include Los Angeles, Orange County in Orlando, the Cook area of Chicago and the island of Oahu in Hawaii, pictured in Apple Maps above.

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Everything Apple, every day. This post was written by an AppleMagazine newsroom writer.