As far as sales figures go, Apple didn’t really have a good last quarter. However, during yesterday’s earnings report, the company posted sales of 77.3 million iPhones, down only a million from this time last year.
Wall Street expected another increase of up to 80.2 million phones for the quarter thanks to the company’s addition of the 10th anniversary flagship to the line. Despite the disappointment, Apple actually saw a 13% bump in revenue for Q1 in 2018, which is probably thanks to the fact that the iPhone X represents a significant price premium over the iPhone 8 and past models. The iPhone is now, in fact, around $40 higher than it was this time last year.
This price premium hasn’t stopped the iPhone X from topping Apple’s sale charts. Recent analysis of the industry singled out this handset as the top selling phone for the holidays, in spite of failing to hit some industry goals. Yesterday Apple added that the iPhone X has been the best-selling model since launch.
“We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup,” Tim Cook explained in a press release regarding the news. “iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.”
Cook has also stated that the company’s overall active installed device base has hit 1.3 billion.
The company may still be viewing this as a disappointment but it’s still a net positive. Even if the iPhone X failed to be a wild success by every metric, after all, it really is all about the revenue.
