Apple rolls out Apple Pay in 13 European countries

Apple has rolled out Apple Pay in thirteen new markets in Europe.

Bulgaria, Croatia, Cyprus, Estonia, Greece, Latvia, Liechtenstein, Lithuania, Malta, Portugal, Romania, Slovakia, and Slovenia join a growing number of countries now accepting Apple Pay in stores and online.

Users in these countries can now lead their cards into their Apple Wallet and start spending anywhere contactless payments are accepted, with the majority of each country’s banks included as part of the initial roll-out.

It’s great progress from the launch of Apple Pay in markets like the United States and the United Kingdom, where only a handful of banks were initially included in the roll-out.

Perhaps the reason why Apple Pay has arrived so late in these territories is that the company has been securing agreements with every major bank in the area.

Apple Pay has been rolling out across Europe and the Middle East over the past year, and the latest launch follows Poland, Norway, Kazakhstan, Belgium, Germany, Czech Republic, Saudi Arabia, Austria, and Iceland, all of which were added in the last year.

Users in these markets with an iPhone 6 or above can take advantage of the NFC payment system, and the majority of high street vendors now offer contactless payments from their terminals.

In his March keynote when discussing Apple Card, Tim Cook confirmed that Apple was planning to roll out the service to more than 40 more countries before the end of 2019, and these latest roll-outs bring that number much closer to reality.

Still, Apple has a long way to go before the end of the year, so it will be interesting to see where Apple Pay is headed next.

Several Apple Pay features, including Apple Pay Cash, are currently only available in the United States, and the company has not confirmed whether it will be rolled out to other territories in the coming months and years.

Stay tuned for more on Apple Pay as and when we get it.

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