Apple says Mac revenue will ‘decline substantially’

MacBook Air 2022 | New Midnight color

Apple has said it will take a significant hit in Mac sales in the coming year.

Speaking during its latest earnings call, Apple CFO Luca Maestri said that it was prepared for a ‘signifiant hit’ in the first quarter of 2023, claiming sales will be down year-over-year because of the success of the December 2021 Max range, which saw a number of new MacBooks.

Indeed, Apple launched the M1 Pro and M1 Max 14 and 16-inch MacBook Pro models back in October 2021 and sales boomed as a result. The models not only featured new high-powered chips but an all-new design and sparked the beginning of a new era for the Mac, resulting in strong sales.

Apple believes that, because this year’s update won’t be quite as significant, sales will be down. Apple is still reportedly working on new 14-inch and 16-inch MacBook Pro models, as well as a new Mac mini, to be released before the end of the year with M2, M2 Pro, and M2 Max chips.

Are you surprised to hear this news? Let us know and check back soon for the latest, right here.

About the Author

News content on AppleMagazine.com is produced by our editorial team and complements more in-depth editorials which you’ll find as part of our weekly publication. AppleMagazine.com provides a comprehensive daily reading experience, offering a wide view of the consumer technology landscape to ensure you're always in the know. Check back every weekday for more.