Apple has officially announced its annual Apple September Event, set to take place on Tuesday, September 9, 2025, at 10:00 a.m. PDT at the Apple Park campus in Cupertino, California.
This highly anticipated event promises to unveil groundbreaking innovations, with the spotlight on the iPhone 17 lineup, new Apple Watch models, and more. Select media members will attend in person, while the rest of the world can tune in via a live stream on Apple’s website, YouTube, or the Apple TV app.
A Stunning iPhone 17 Lineup
The star of the show will be the iPhone 17 series, featuring four models: the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and an all-new iPhone 17 Air. The iPhone 17 Air, replacing the “Plus” model, is poised to steal the spotlight as Apple’s thinnest and lightest iPhone ever. Sporting a sleek 6.6-inch display, Apple’s custom C1 modem, and a single-lens rear camera, the iPhone 17 Air is designed for those who prioritize portability without sacrificing performance.
The iPhone 17 Pro and Pro Max will also impress with a redesigned, more durable aluminum frame and a bar-shaped rear camera module for a fresh aesthetic. All iPhone 17 models will be powered by the next-generation A19 or A19 Pro chips, delivering unparalleled speed and efficiency. Additionally, Apple’s ProMotion display technology, known for its smooth 120Hz refresh rate, is expected to become standard across the entire iPhone 17 lineup, elevating the user experience to new heights.
Apple Watch: A Triple Refresh
For the first time in three years, Apple will refresh its entire Apple Watch lineup simultaneously. The Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 will debut, each tailored to different user needs. The Series 11 is expected to bring refined design and performance upgrades, while the Ultra 3 will cater to adventurers with enhanced durability and features. The budget-friendly SE 3 will offer premium functionality at an accessible price point, making Apple’s wearable technology more inclusive than ever.
Beyond the iPhone and Watch
Apple’s September event is known for surprises, and 2025 is no exception. Alongside the iPhone and Apple Watch reveals, rumors suggest the introduction of AirPods Pro 3 with a revamped design for improved comfort and audio quality. A new HomePod mini and a refreshed Apple TV 4K are also on the horizon, promising to enhance Apple’s smart home ecosystem.
In addition to hardware, Apple will announce the official launch dates for its next-generation software: iOS 26, iPadOS 26, macOS Tahoe, and more. These updates are expected to bring new features, improved performance, and tighter integration across Apple’s ecosystem, further solidifying the company’s reputation for seamless user experiences.
How to Watch and Stay Updated
Apple’s fall event will be streamed live on its website, YouTube, and through the Apple TV app, ensuring global access for fans and tech enthusiasts. For those unable to watch live, AppleMagazine will provide in-depth coverage.
The September 9 event is shaping up to be one of Apple’s most exciting yet, with a blend of cutting-edge hardware and software that will set the tone for the tech industry in 2025. Stay tuned for a closer look at how Apple continues to push the boundaries of innovation.