Apple Sets the Stage For ‘Wonderlust’ Event Apple has confirmed that it will host a special event on September 12 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus. Media members are invited for in-person viewing, and new devices will likely be available for hands-on interaction post-presentation.

iPhone 15 event wonderlust

The upcoming ‘Wonderlust’ event is slated to be a showcase primarily for Apple’s new iPhone lineup. Apple is expected to reveal four new models: the 6.1-inch iPhone 15, 6.7-inch iPhone 15 Plus, 6.1-inch iPhone 15 Pro, and 6.7-inch iPhone 15 Pro Max. Notable advancements are expected to include an updated 5G chip from Qualcomm, a shift from a Lightning port to a USB-C port, and the appearance of the ‘Dynamic Island’ feature on all models.

The iPhone 15 Pro and Pro Max models are set to offer unique enhancements not available in the standard models, including a more compact design, titanium frames, and additional camera features. These premium models are anticipated to come equipped with Apple’s first 3-nanometer A17 chip. Another noteworthy update is the replacement of the traditional mute switch with a customizable ‘Action’ button, similar to that found on the Apple Watch Ultra.

In terms of optics, the iPhone 15 Pro Max is projected to include a periscope zoom lens, allowing for optical zoom capabilities of up to 5x or 6x, a significant jump from the current 3x. Given these upgrades, and the cost associated with the new 3-nanometer chip, the iPhone 15 Pro and Pro Max models may carry starting price tags of $1,099 and $1,199, respectively. The pricing for the standard iPhone 15 models is anticipated to remain unchanged.

Besides the iPhones, the Apple Watch Series 9 and a new iteration of the Apple Watch Ultra are also expected to be introduced during the event.

Viewers can catch the event live via Apple’s official website, YouTube, and the Apple TV app. For those who can’t tune in, full event coverage will be available here on

About the Author

News content on is produced by our editorial team and complements more in-depth editorials which you’ll find as part of our weekly publication. provides a comprehensive daily reading experience, offering a wide view of the consumer technology landscape to ensure you're always in the know. Check back every weekday for more.

Editorial Team | Masthead – AppleMagazine Digital Publication