Apple has lowered the trade-in value of its entire product portfolio.
As first noted by BGR, the company has cut the maximum amount it offers for older iPhone handsets and other Apple devices, such as Apple Watches, iPads, and Macs.
Over the weekend, Apple rolled out a new pay-out structure for trade-in devices, with reductions ranging anywhere from a $20 drop to a $100 drop, a very significant change.
For the iPhone XS Max, for example, Apple previously offered up to $600, whereas today the trade-in value is now $500. The iPad Pro, on the other hand, was available to trade in for $290 last week – now, you’ll get a maximum value of $220 off a future Apple purchase.
That’s without taking into consideration the further reductions Apple often makes to cover things such as scratched and broken screens, poor battery performance, and more.
The Apple Watch, too, has suffered from the latest trade-in, though the price change is the smallest amongst Apple products. The Cupertino company shaved $10 off the price of the Apple Watch Series 4; consumers could previously expect $110 for their old smartwatches.
The reductions aren’t exclusive to the United States; Apple has, across the board, changed the value of its older models in every country and region it offers its trade-in programme.
Late last year, Apple’s CEO Tim Cook said that the company had “really moved the dial on getting the consumer to think about a trade-in.
“We were up to a third or more of the people that come into our stores that are trading in, and this number is trending up.”
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