Apple throws down the streaming gauntlet – but many questions remain unanswered

A group of diverse people, including men and women, pose together. Some are standing while others are seated on white steps and platforms. They are in a modern setting with a minimalist design, an Apple logo visible in the background like an unanswered question in a sleek advertisement.
Apple TV+ Dream Team

Apple’s latest big media event on Monday (25) at Steve Jobs Theater was exciting for more than a few reasons. Of course, the host of stars who took the stage in Cupertino provided plenty of cause for fuss, but much more vital was the justification for their presence. Among the various other major services announcements, was the news that the tech giant of all tech giants has now finally shown its hand in the streaming game – albeit, while still leaving many crucial questions unanswered. 

True, we’ve long been accustomed to a high level of secretiveness from Apple, but not necessarily so much in the process of them actually unveiling their products and services. So, what do we now know about Apple’s newly unveiled video subscription service, set to be launched “this fall”, and what information are we still awaiting before some of us decide to part with our cash? […]

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Ivan Castilho
About the Author

Ivan Castilho is an entrepreneur and long-time Apple user since 2007, with a background in management and marketing. He holds a degree in Management and Marketing and multiple MBAs in Digital Marketing and Strategic Management. With a natural passion for music, art, graphic design, and interface design, Ivan combines business expertise with a creative mindset. Passionate about technology and innovation, he enjoys writing about disruptive trends and consumer tech, particularly within the Apple ecosystem.