Apple has been offering customers who’ve purchased an iPhone, iPad, Mac, or Apple Watch a year’s free subscription to Apple TV+ since the service launched more than a year ago. Although the company has made progress in boosting the number of new shows on the network, it still has a way to go to catch up to Netflix.
However, Apple has reportedly said it will end its one-year free trial promotion on July 1, meaning that those who purchase a new device will get to access the content for free for 90 days, and then pay $4.99 per month.
Users who are already subscribed to the service thus far haven’t had to pay a penny – for those who pay $4.99 per month or are subscribed via Apple One, the company has been issuing monthly credit notes for the same amount to allow customers to enjoy its limited range of new content for free. That promotion also ends on July 1.
With popular shows such as Tes Lasso, See, The Morning Show, and Servant all performing all, it appears as though the company is now ready to take down its safety net and see whether customers will actually pay for it.
For those who purchase a device before July 1, it’s still possible to sign up to a one-year free trial, so act fast!
Later this year, we’ll see the second seasons of hit shows like The Morning Show return, and with new titles announced every week, Apple finally appears to be building its catalog of content into something worth paying for.
Are you going to stay subscribed to Apple TV+? Let us know and check back soon for more announcements.