Forrest Place is one of Perth’s most recognizable city centers—home to public events, shopping, and cultural landmarks. The new Apple Store is being built within the historic former General Post Office (GPO) building, which has undergone restoration and modernization in recent years to accommodate premium retail tenants.
By selecting Forrest Place, Apple signals a commitment to high-visibility, architecturally significant locations that blend heritage with cutting-edge design. This approach mirrors Apple’s strategy in other global cities, such as Paris, London, and New York, where flagship stores are often integrated into restored landmark buildings.
Retail Presence in Western Australia Gets a Boost
Currently, Apple has retail stores in other major Australian cities—like Sydney, Melbourne, Brisbane, and Adelaide—but Western Australia has been notably underserved. This new Apple Store in Perth will be the first of its kind in the state, offering a full suite of services including:
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Product sales and in-store pickups
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Genius Bar support
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Today at Apple creative and educational sessions
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Trade-in and repair services
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On-site personal setup and business support
Given the population growth and tech demand in WA, the store is likely to become a regional hub for Apple customers and developers.
Design That Honors the Past, Builds for the Future
While Apple has yet to reveal final design details, early construction signage and protective coverings suggest a classic Apple aesthetic: minimalist glass frontage, open interior spaces, and adaptive use of historic materials.
The building’s heritage facade will remain intact, with the interior redesigned to meet Apple’s modern retail specifications. This approach balances respect for Perth’s architectural history with Apple’s brand of futuristic simplicity.
What It Means for Apple and Perth
The new Forrest Place Apple Store reflects Apple’s broader strategy of embedding its brand not just in shopping centers, but in urban landmarks. It’s more than just a retail outlet—it’s a space for education, creative exploration, and product discovery.
For Perth, it brings a major international brand to a central location and is expected to draw increased tourism, boost local foot traffic, and create new retail jobs.
Opening Date Still Unconfirmed
Apple has not yet announced an official opening date, but the level of visible progress suggests the store could open within the next several months, possibly before the end of 2025. As with other Apple Store launches, expect a formal press announcement and public opening celebration once construction is complete.
Why It Matters
Apple’s move into Forrest Place is more than a store opening—it’s a symbolic investment in regional accessibility and architectural integration. For customers in Western Australia, it’s a long-awaited chance to experience Apple retail without crossing the country. For Apple, it’s another step in a global retail strategy that fuses modern tech with civic presence.
