Apple is continuing to expand its retail outlets today with the introduction of a new Apple Store located in Wangfujung, in Beijing, China. This opening, which is happening this weekend, will mark the third retail store opening within Beijing city limits. And what a store it’s going to be. Judging by its sheer size, and the beauty of its design, it’s obvious that Apple already has an impressive grip over the consumer technology sector in China.
Apple Retail Chief John Browett spoke exclusively at a media pre-release event outlining the store opening and had the following to say about the project;
“Apple Store aficionados (hey, I’m sure some of you are out there) should take note that the Wangfujing location has one of Apple’s three triple-height glass staircases, the first in Asia. Also a first in Asia, the location has two 360-degree Genius Bars, allowing customers to stand next to their technicians rather than across from them.”
Browett also stated that this project was considered “the best Apple store that the company has built in Asia to date.”
The store is supposedly split into three separate sectors, or in this case, floors. The ground level houses a lot of displays and product examples, while the second floor contains the Genius Bar, some training tables, and other useful teaching centers. If you make your way below ground, to the basement, you’ll see some more training tables, a specialized table for kids, and what is considered the largest amount of accessories available in any Apple Store.
This is just one more retail outlet to add to Apple’s already impressive amount of brick and mortar stores around the globe. It seems that every month the tech giant opens a new location, and it’s solid evidence that the company is creating more supply to meet the ever-increasing demand of the consumer tech world. It will be interesting to see where the next Apple Store pops up, and what unique design aspects that Apple has in mind for it.
