Apple TV and Siri Remote Promoted in New Ad, ‘The Kiss’

Apple has posted a new romantic but humorous ad for the fourth generation Apple TV. The unique features of the Siri Remote come under particular focus, as actors Alison Brie and Nikolaj Coster-Waldau carefully re-watch an on-screen kiss to figure out how they should pucker up.

In the commercial, Brie asks Siri for a rewind of the kiss being televised through the Apple TV set-top box. She is eager to correctly replicate this kiss with her co-star, but Coster-Waldau soon takes the remote and gets Siri to play some Jeremih.

https://www.youtube.com/watch?v=-F6tUN2j0Iw&ebc=ANyPxKrkKATjkEvc5PJ9b4y-wswCaHmz-eGqBL0NyS5T9b2Dht78zDupBBWteP0Q36WrmCsPp-3sm5FnjaYIH3AyEKtjCIisdA

The ad carries the tagline “The future of television”, which Apple has commonly used to enthuse about the set-top box in promotional material. The Apple TV’s latest iteration, released in October, seems popular so far; in January, Apple CEO Tim Cook revealed that the holiday quarter had seen record sales of his company’s long-established home hub line.

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