Formerly known as hashflags, hashmojis are bespoke icons created to accompany specific hashtags on X (former Twitter). Companies often pay to have these customized images appear next to trending or sponsored hashtags to increase visibility and user engagement. Apple’s hashmoji for the event features the same blue and gray color scheme as the logo revealed earlier when the event invites were sent out.
The September 12 event, scheduled for 10:00 a.m. Pacific Time, is one of the tech industry’s most highly anticipated gatherings of the year. Apple is expected to unveil a new lineup of iPhones, along with other products. The event will be available for streaming via Apple’s official Events page, on YouTube, and through the Apple TV app for those who have compatible devices.
— iSoftware Updates (@iSWUpdates) August 29, 2023
So, whether you’re discussing your predictions for the iPhone 15 or simply expressing your excitement for the event, make sure to use the hashtag #AppleEvent to see the custom hashmoji in action.