In a recent Medium post, Ming-Chi Kuo shed light on Apple’s strategy for the Vision Pro headset. The tech giant is gearing up to unveil new aspects of visionOS at WWDC 2024, aiming to engage a worldwide audience of developers.
To facilitate this global outreach, it will be crucial for Apple to launch the Vision Pro in markets beyond the United States before the conference. This move is part of a broader plan to foster a universal development ecosystem for visionOS.
Kuo attributes the initial U.S.-only availability of the Vision Pro to a trio of factors: constrained supply, a desire for a smooth sales process, and the need to adapt the software for different international markets. However, once these challenges are overcome, Apple is expected to expand the headset’s availability to additional countries.
Apple’s WWDC has been a fixture in early June since 2007, which implies a similar timing for this year’s event. Bloomberg’s Mark Gurman recently indicated that the international launch of the Vision Pro would closely follow its U.S. debut. Prospective markets include the United Kingdom, Canada, and China.
The extent of the Vision Pro’s availability globally remains uncertain, especially given the anticipated limited supply at its U.S. launch. With an initial stock of just 80,000 units in the U.S., a rapid sell-out and extended shipping delays are likely.
Apple is setting the stage for a significant global expansion of its Vision Pro headset, aligning its release with the upcoming WWDC 2024 to bolster its visionOS ecosystem.
