People wishing to purchase the Apple Watch may be forced to book an appointment online. A leaked memo obtained by MacRumours says that customers will have to book themselves in for an appointment and will not simply be able to walk into a store should they wish to buy the wearable tech.
The device is to be launched on April 24th. Shoppers will apparently be told to make a “product reservation” before they turn up to obtain their device. The document says: “If a customer walks in and wants to purchase a watch, offer the option to try on a watch. Then help them place an order online or through the Apple Store app”.
It’s thought that shoppers will only be able to buy the device without making an appointment first after initial demand has died down. Customers can pre-order and try on by appointment from April 10th.
The Apple Watch was recently launched at the company’s Spring Forward event. A number of editions have been developed, with prices ranging dramatically. Though many companies have made smartwatches available in the past, Apple’s wearable tech is expected to shake up and redefine the industry.