Apple’s latest push to help users stay active in 2026 places fitness and health inspiration at the forefront of the Apple Watch experience. New data from the Apple Heart and Movement Study shows that many Apple Watch users not only increase their daily exercise activity in January but maintain elevated levels well beyond the early weeks of the year. This insight highlights the role wearable metrics and reminders play in helping users pursue their fitness goals and stick with them through common drop-off points like the so-called “Quitter’s Day.”
Ring in the New Year Award and Quit Quitting Challenge
To kick off fitness momentum, Apple Watch users can earn the Ring in the New Year limited-edition award by closing all three Activity rings — Move, Exercise and Stand — for seven consecutive days in January. Adding social and competitive fun, Apple also supports a special “Quit Quitting” challenge within the Strava app this month, where participants who log 12 workouts during January can earn an Apple Watch badge in the Strava ecosystem. These initiatives reinforce daily engagement with activity metrics and make fitness tracking immediately rewarding.
New Apple Fitness+ Programs for Progress
Apple Fitness+ is introducing several fresh multi-week programs starting in January to help users approach exercise with structured plans. These include:
Make Your Fitness Comeback: A beginner-friendly progression with Strength, HIIT and Yoga workouts.
Build a Yoga Habit in 4 Weeks: A focused routine designed to weave yoga into regular activity.
Back-to-Back Strength and HIIT: Consecutive sessions pairing strength training and cardio in compact blocks.
Strength Basics in 3 Weeks: A series that reinforces foundational strength moves for better technique and confidence.
These plans offer variety and accessibility, enabling users to tailor their fitness journey to personal goals and fitness levels.
Music and Time to Walk Make Workouts More Engaging
Apple also enhances fitness sessions with curated music through the Artist Spotlight series on Fitness+, including workouts featuring tracks from global artists like KAROL G and sequences tied to the Super Bowl halftime artist Bad Bunny. In addition, the award-winning Time to Walk series returns with new walkers sharing stories and perspectives that accompany Apple Watch activity, adding emotional and motivational layers to walking workouts.
Technology Behind the Motivation
Fitness motivation on Apple Watch is supported by a range of built-in health and fitness tracking tools. The Workout app provides advanced metrics for activities such as running, cycling, swimming and hiking, and syncs seamlessly with Apple Fitness+ across iPhone, iPad and Apple TV for real-time heart rate and calorie burn data. Activity rings, weekly summaries and trend tracking help users visualize progress and stay engaged with their goals throughout the year.
Overall, Apple Watch continues to be positioned not just as a device that records movement, but as an active partner in helping users sustain healthier habits and find new ways to stay motivated in their fitness pursuits in 2026.
