Apple Watch remains the world’s most popular smartwatch, according to Strategy Analytics.
The company released its latest statistics this week, revealing that online sales helped the worldwide smartwatch market continue to grow in the first quarter of this year, despite the coronavirus pandemic causing retail outlets – including Apple Stores – to close temporarily.
Their data reveals that shipments grew by a whopping 20% year-on-year in the first three months of this year, with more than 13.7 million units shipped.
That’s up from 11.4 million in the same quarter in 2019.
As expected, Apple continues to dominate, with the Apple Watch remaining at the top spot, with 55% market share around the world. Samsung is in second place and Garmin has moved up to third place, demonstrating a shift in consumer behavior and product choices.
In the first quarter of this year, Apple shipped an incredible 7.6 million Apple Watches – that’s up 23% on the 6.2 million shipped last year. Apple also gained a percentage-point increase in overall market share – last year, the company held a 54% share of the smartwatch market.
In the same period, Samsung sold 1.9 million units, and Garmin shipped 1.1 million units.
As expected, Strategy Analytics has suggested that the smartwatch market will slow in the second quarter of the year, but will recover in the second half of the year as retail outlets reopen and consumers place greater emphasis on their health in a post-crisis landscape.
In September, Apple will release the sixth generation of its Apple Watch, which will no doubt help the company to claw back some of its lost sales. New features expected include sleep tracking, blood oxygen level tracking and a redesigned fitness suite to better track workouts.
Are you surprised to see Apple at the top spot? Let us know your thoughts over on Twitter and check back soon for more news and rumors on Apple Watch, right here, every week.
