Reliable Apple analyst Ming Chi Kuo has shared his sales estimations for the new iPhone.
Kuo has analysed sell-out times on the new iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max to determine potential sales, based on previous years’ figures and overall reception.
He believes that consumers in the US are purchasing more of the iPhone 11 Pro models over the iPhone 11, as they have more loyalty to the high-end of the iPhone lineup and benefit from trade-in programs and zero-interest payment plans to get the best pricing.
However, demand for the lower-end model is still strong in the United States, Kuo added, but suggested that demand for the iPhone 11 was perhaps stronger in China than in the US.
In a region where many consumers are stuck with an iPhone 6 or iPhone 7, the iPhone 11 offers an “excellent upgrade choice” in one of Apple’s most affordable iPhones to date.
Kuo’s TF International Securities increased its sales forecast for the iPhone 11 and iPhone 11 Pro to between 70 million and 75 million units, up from the previous 65 million to 70 million unit estimate.
However, with the trade war likely to see tariffs placed on the iPhone from December, Apple could sell fewer iPhones around the world than it had intended to do so.
Kuo has suggested that Apple won’t change its consumer-facing pricing as a result of the tariffs, with Apple absorbing the pricing to take a hit to its profits instead.
That’s perhaps why Apple has not increased the price of the Apple Watch year-over-year, and in fact, reduced the price of the Series 3 model to appease price-conscious consumers.
Apple’s latest iPhones start at just $699 for the iPhone 11 – $50 cheaper than the iPhone XR from last year – and $999 for the iPhone 11 Pro, the successor to the iPhone XS.
iPhone 11 Pro Max starts at $1,099, the same pricing as the iPhone XS Max.
Do you agree with Kuo’s predictions for the iPhone 11 range, or do you think he is being too optimistic? With many consumers holding out for next year’s 5G iPhones, is it worth upgrading to an iPhone 11 as a “stop-gap” iPhone, or saving your money for 2020? Let us know over on Twitter and check back soon for more iPhone 11 news and rumors.
